Organizational Impact Paper Essay

Organizations straightaway use creativity and transformation to transmit the merchandises and operate they suffer to accommodate commercialise demands. Companies may have difficulty with motleys if at that place is no consideration for a pastnistic advantage or plans to transform and capture up their ships follow to accommodate the demands for understructure of intersections and function for consumers. Organizations testament conform to changes or novelty to achieve an economical advantage in trading for launching or it leave alone f each(prenominal) behind its competitors. It leave alone so be known as an government activity of past conquest and current mart absence. This paper will evaluate the dissemble of innovation, strategy, process, product, and services on three diametric establishments American Family Life Assurance order (AFLAC), Microsoft, and Nike. American Family Life Assurance go with (AFLAC)The impact of innovation can be evaluated by look ing at how organizations contradict or interact with the changes that are necessary. unremarkably known as Aflac, the organization was founded November 17, 1955 by three brothers from Columbus, Georgia, (AFLAC, 2008). Aflac has been operating for much than 50 years, and is the number one provider of guaranteed-re new-sprung(prenominal)able redress in the United States, and provides policy guard worldwide for more than 40 one thousand million people (AFLAC, 2008). Internationally, Aflac targeted Japan, entering the redress foodstuff al most(prenominal) 30 years ago and writes business for dickens-thirds of Japan, ensuring one in both four Japanese households (Best Review, 2003).A explicit securities intentnessing strategy that contributed to Aflac rising merchandise was their well-known pekin dip. An individual could not journey far with bug outmeeting a funny who could easily identify the duck scene and mimicking its tagline, Aflac The marketplace tagline was cre ated in 2000 by the Kaplan Thaler announce Agency Group and recognized by nearly 90% of Americans the pekin duck is an world(prenominal) icon and has done wonders for the organization (Best Review, 2003). For Example, subsequently airing Aflacs first duck commercial in January 2000, the organization go practically overnight and became one of the most recognized brands of insurance in the market (AFLAC, 2008). The company advertised for six eld and received more hits on their website for all 1999 and sales cast upd by more than 29% that is more sales increase during the first two weeks of the year than two previous years combined (Best Review, 2003).Aflac would never have experienced much(prenominal) success without the demands granted by innovation. Able to tell their competitors products, Aflac enforced an Copernican selling strategy in 1986, when the company expanded from rural to the metropolitan areas (AFLAC, 2008). The company used more independent insurance brokers r ather than exclusive producers to sell their insurance and they recognize that brokers had already directed study medical coverage, other financial services, and could arrange the organization with an excellent distribution crinkle (McCoy, 1996). Aflac offers a number of different services and products, including life, dental, vision, and supplemental health insurance such as cancer, hospital, accident, and disability.MicrosoftMicrosoft was found in 1975 and has establish the world leader in bundle services, applications, and solutions (Microsoft, 2011). The organization leads the way in creativity, innovation software, hard ware products for individuals and companies, and offers products such as financial management tools, networking, web browser, and screen background (Microsoft, 2011). Almost every organization in spite of appearance an industry uses Microsoft products and often use tailor applications to accommodate better that particular organization (Microsoft, 2011).O ne strategy that has enable Microsoft to rub ahead of the sophisticated curve is the ontogenesis of the a new software computing called Microsoft summon that responds to hand movements, is capable of identifying sure objects,and can use barcode tags (Microsoft, 2011). The surface computer with a 230-inch display in a table-like form provides effortless interaction with digital content through hand strain movement and physical objects (Microsoft, 2011). This product is ultra because of future possibilities and innovations that will come from it, and will show the next generation a profitable outlook that will cede every user to remove and ameliorate communication barriers, encourage social interaction, piddle guest loyalty, and provide a funny shopping experience (Microsoft, 2011). Microsoft envisions that with the innovation of technology, surface computing will be uncommitted and used at all levels of government, organizations, and industries.NikeNike, acrobatic shoes was found in 1962 by Phil Knight, who saw a gap and a need in the market of athletic shoes (Nike, 2000). Nike had a profound change on its marketing strategy and product when it introduced the Air Nikes, featuring Michael Jordan with the Just Do It guide word and Bo Knows commercial, (Nike, 2000). These innovative styles made the Nike shoes more recognizable and popular to consumers worldwide (Nike, 2000).Nike could modify its products and services through its innovative marketing strategy taken from evaluations on customer gathers and needs, whereas the product succeeded innovation technology with fashions that issue to customer satisfaction on a global level (Nike, 2000). Nike currently seeks out innovative ways to create profit athletic products and methods to speak creatively to the market because the success of Nike is based on marketing strategy that weighs current factors and trends (Nike, 2000). If Nike continues the innovation of new marketing ideas for their service s and products, the organization will maintain their current role of innovative leadership with products, developments, and revenues in the athletic sports-wear industry (Nike, 2000).ConclusionBased on the information given from the three above organizations it has been unconquerable that innovation can either create or break an organization.Innovation is essential in organizations today because businesses have to make preparations for an innovative market by steering their efforts on current market strategy, process, product improvement, and services. The three organizations discussed above used innovation and creativity to change the products and services they provide to accommodate the market demands. As the organizations indicated above, innovation is an important advantage for business harvest and profitability and an important contributor to the business strategy to gain a belligerent advantage. .ReferencesA Brief history of Microsoft. Retrieved January 18, 2011, fromhtt p//www.microsoft.com/misc/features_flshbk.htm.AFLAC. (2008). somewhat AFLAC. Retrieved January 18, 2011, from http//aflac.com/us/en/aboutaflac/history.aspx.ENEWS Bests Review (2003, May). The mighty duck. Retrieved January 18, 2011, fromhttpgoliath.ecnext.com/coms2/gi-0199-2846151/The-mighty-duck-Aflac-is.htm. McCoy, T.A. (1996). Independent agents benefit from AFLACs marketing strategy. Retrieved January 18, 2011, from http//findarticles.com/p/arrticles/mi_qa3615/is-199612/ai-n8754524microsoft(n.d.). Nike recital and Heritage. 2000. Retrieve January 18, 2011, fromhttp//www.nikebiz.com/company-overview/history/1950.